Por & Para is a consulting firm that provides legal and professional advice, mediation and conflict resolution, consulting, coaching and training for professionals and public and private organizations in the cultural sector. This initiative was launched by Eva Moraga, art lawyer and consultant, with relevant and varied expertise on cultural issues. Her wish is to contribute to professionalization of cultural sector and to provide clear and useful tools for cultural professionals and organizations. 


We have a dream: that art and culture professionals and organizations receive the advice, tools and training they need in order to be able to develop, promote and advance their career and cultural projects. 


Our mission is to help, advice and train art and culture professionals and organizations on all the required aspects they need to develop their careers and work. 

Eva Moraga

Eva Moraga Guerrero is a lawyer, a conflict mediator and the Director of Por & Para, www.porypara.es, a consulting firm that provides legal and professional advice, consulting, advocacy, coaching, training and conflict resolution for professionals and public and private organizations in the arts and cultural sector. She is the author of numerous reports on cultural policy/management, legal and advocacy matters regarding the arts sector, cultural policy and working conditions of artists and cultural workers. She appeared as an independent expert before the parlamentarian comission which drafted the «Estatuto del Artista» report in 2018 in Spain and wrote reports for cultural organisations which participated in the drafting process. She is currently advising numerous cultural organizations in the legal implementation process of the report.

Eva Moraga holds a B.A. degree in Law, a B.A. degree in Visual Arts, and a Masters in Art History all of them from Complutense University (Madrid – Spain). She also holds a Masters in Museum and Gallery Management from the Department of Cultural Policy and Management at City University in London (Uk), a B.A. in European Law from Rouen University (France) and a Masters in the same subject from Madrid's Complutense University. She is a conflict mediator registered at the Ministry of Justice.

Her experience as a lawyer and a consultant spans almost 30 years during which she has developed expertise on issues that include legal issues affecting profesional artists and cultural workers and organizations (decent work for artists, intellectual property, Social Security, tax, contracts, etc.) cultural management, marketing and communication in the cultural sector, fundraising, patronage and sponsorship, project management, international relations, mediation, advocacy, transparency and freedom of information, and career development.

She was the Coordinator of Pro Acceso Coalition, platform which promoted the adoption of the Spanish Law on Transparency and Freedom of Information. She was legal adviser at SEACEX (current AC/E Acción Cultural Española), coordinator of the Working Group on Transparency in the Arts Sector, and member of the Mediation Commission at the Institute of Contemporary Art in Spain as well. She was the representative and report editor (before the European Commission and the European Council) of the Working Group “Participatory Governance of Cultural Heritage” during Voices of Culture – Structured dialogue between the European Commission and the cultural sector.

She also gives lectures and runs workshops and courses about these issues from Por & Para and in Universities and education centers. She currently teaches “Digital Humanities and Intellectual Property” at the National Distance Learning University University, “Professionalization of scientific illustration” at the Basque Country University and “Law, ethics, transparency and good practices in the cultural sector” at the Complutense University. She has also taught intellectual property in the contemporary art sector at the Comillas Pontifical University, project management at the Higher Technical School of Architecture, and cultural management at the Complutense University.

You can find more information: https://www.porypara.es/category/blog_porypara/




We advise art professionals and organizations on every kind of legal issue related to their careers and work: author´s rights and intellectual property, contracts, social security, taxes, career development, etc. We help you manage all your doubts and challenges. In-person or online consultations are available.  More information



We have different programs addressing different and varied needs of art & culture professionals and organizations. All our programs are personalized and customized to what you specifically need for the development of your career and work. More information


& Project


In Por & Para we are aware of the kind of challenges that private and public cultural organizations are daily finding when they have to conceive, prepare, present, manage, promote and fund their projects. We help cultural organizations in every project phase, regardless project scale: from the very beginning of project conception to planning, drafting, presentation, fundraising, promotion and communication, project management, execution and evaluation. We provide the tools your organization need to improve your efficiency, efficacy and effectiveness. More information



Por & Para provides specialized accounting and tax support for art & culture professionals and organizations. We offer up-to-date information and tax advice on tax matters to individuals and public and private entities working nationally and internationally in the cultural and non-profit sectors. More information


& Training

We offer on-site, face-to-face and online courses, seminars and workshops for art & culture professionals and organizations. We provide education and training on those required tools and knowledge that you need to develop your career and work and to manage your projects and organizations. More information


& Conflict Resolution

Por & Para provides mediation and conflict resolution services for art & culture professionals and organizations. We believe that extra-judicial ways of managing problems and conflicts can help the cultural sector focus on what is really important. We offer onsite and online mediation sessions. More information



If you have any questions or need any more information send an email to info@porypara.es or call us:
+ 34 91 548 03 03
or +34 659 47 68 07. We are looking forward to hearing from you.